Privacy statement Connect73 DSP and site gebruik

Privacy DSP and website

Connect73 Privacy Policy
This cookie & privacy policy has been updated on June 7th 2019
What this policy covers:
This policy explains
• how the ad serving technology of Connect73 works;
• how and which tracking methods are used by Us to collect data, which data is collected and the purposes for which the tracking methods and the information collected thereby are used;
• the choices regarding the acceptance of these tracking methods;
• the personal data collected and processed by Connect73;
• the choices regarding the use and sharing of personal information by Connect73.
• the personal data collected and processed by Connect73 for HR purposes.
• the personal data collected and processed by Connect73 through contact forms.
Details about the ad serving technology
Connect73 offers ad serving technology which enables its clients to engage in online advertising. Our clients are all kinds of businesses engaged in online advertising: advertisers, ad networks, media agencies, and publishers. These clients buy online ad space. When ad space is sold to a client of Connect73, Connect73’s technology fulfils this transaction by delivering the ad of an advertiser (on behalf of the client) on that site.
In practice, you come into contact with Connect73 when you by means of e.g. your computer, tablet or smartphone – view an ad that has been served by Connect73 on a website.

The ad serving technology offered by Connect73 delivers an ad on a website. The technology uses information collected from several sources to decide the best and most relevant ad to display to you.
Tracking technologies used, data collected and purposes
This section of the policy describes the technologies used to help deliver the most relevant ad to you:

  • Cookies. Cookies are small text files that are stored within a browser.
    Connect73 drops cookies through every ad it serves for the following purposes:
  1. For Targeting and Optimisation:
    (a) to recognize a user ID visiting a website (user matching);
    (b) as part of the (targeted) ad serving process;
    (c) to collect information about the user’s online interaction (over multiple websites) and use that information to build user profiles;
    (d) to maintain a list of ads previously delivered by the technology of Connect73;
    (e) to remember the number of times the same ad was delivered to a user;
  2. For Reporting and Attribution:
    (f) to collect the number of times a user clicked on an ad served by Connect73 (on behalf of a client) and
    (g) to track and assess the number of times a user engages in a business transaction (i.e. makes purchases) on the site of an advertiser.
    (h) to determine, count and attribute conversions. For example: a user clicks on an ad served by Connect73 on a website. Once on the website the ad links to, the user makes a purchase on that website. This purchase is counted by means of cookies.

Connect73 uses the following types of cookies:

Next to the data that are being gathered by Connect73 through dropping our own cookies, third party data can also be used to optimize our campaigns. These third party data come from third party data providers that live up to current law and industry standards.
Connect73’s cookies will be stored for 13 months after being dropped on a device.

  • Ad tags. Connect73’s technology responds to requests from ‘ad tags’ placed on the website you are visiting. Ad tags provide Connect73 with information and enable Connect73 to determine the correct size and location of an ad.
  • Pixel tags. Connect73 also uses pixel tags (also known as javascript or 1×1 pixels) to drop cookies. A pixel tag is a tiny graphic or script placed on a website that is not visible to the user. These pixel tags communicate with the technology of Connect73 and enable Connect73 to recognize a user by means of its UUID, or in the event that no UUID has been assigned to a user, to drop a cookie on the user’s equipment and assign a UUID to the user. The use of pixel tags allows Connect73 to measure campaign effectiveness, to optimize campaign performance and to provide more relevant advertising. Pixel tags furthermore allow Connect73 to create and identify consumer segments and to select the appropriate ad based on the consumer segment.
    Transparency, Choice and Opt-In:
    Connect73’s technology uses cookies for ad selection in order to enhance ad effectiveness. Connect73 believes that the tracking technologies used by Connect73 and described above enhance your web experience by limiting the repetitiveness of advertising and increasing the level of relevant ads delivered to you. However, you may not want, for example, cookies to be stored on your equipment or information to be collected by using these cookies. We will therefore only drop a cookie on your computer if you have consented or opted-in for this.
    We also provide you with the possibility to no longer accept Connect73’s cookies. To enable our cookies please click ‘opt-out’.

Connect73’s Technology
Data Controller, Data Collected, Purpose
3rd party syncing
Information Sharing and Disclosure
Security measures

Processing of personal data for HR purposes
We process the applicant’s data only for the purpose and in the context of the application procedure in accordance with the legal requirements.
The processing of the applicant’s data takes place in order to fulfil our (pre-)contractual obligations in the context of the application procedure within the meaning of Art. 6 I b GDPR and Art. 6 I b GDPR if data processing becomes necessary for us, e.g. within the framework of legal procedures.
The application procedure requires that applicants provide us with their data. If we offer an online form, the necessary applicant data are marked and do otherwise result from the job descriptions and generally include personal data, postal and contact addresses and the documents belonging to the application, such as cover letter, curriculum vitae and certificates. In addition, applicants may voluntarily provide us with additional information.
By submitting the application to us, applicants agree to the processing of their data for the purposes of the application procedure in accordance with the type and scope set out in this data privacy declaration.
Insofar as special categories of personal data within the meaning of Art. 9 I GDPR are voluntarily communicated within the scope of the application procedure, they are additionally processed in accordance with Art. 9 I b GDPR (e.g. health data, severely disabled status or ethnic origin). If special categories of personal data within the meaning of Art. 9 I GDPR are requested from applicants during the application procedure, they are additionally processed in accordance with Art. 9 II a GDPR (e.g. health data, if these are required for the exercise of the profession).
If made available applicants can send us their applications via an online form on our website provided through the HR tool “Homerun” ( The data is encrypted and transmitted to us according to the technical state of the art.
An applicant can decide to send us their applications by e-mail. Please note however, that e-mails are generally not sent in encrypted form and that the applicants themselves must ensure that they are encrypted. We cannot therefore accept any responsibility for the transmission of the application between the sender and receipt on our server and therefore recommend that you use an online form or the postal dispatch. Instead of using the online application form and e-mail, applicants can still send us their application by post.
If the application is successful, the data provided by the applicant can be further processed by us for the purpose of employment. Otherwise, if the application for a job offer is not successful, the applicant’s data will be deleted. Applicants’ data will also be deleted if an application is withdrawn, which the applicants are entitled to do at any time.
The deletion will take place within the applicable legally defined retention times, latest after a period of six months, subject to a justified revocation by the applicant, so that we can answer any follow-up questions to the application and meet further applicable legal obligation. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.
Personal data processed in regard to contact forms
All personal data provided to Connect73 through the use of a contact form will be handled in accordance with the applicable legal obligations.
By using the contact form and providing information through this to Connect73, the user consents to Connect73 processing said data to comply with user requests and possible follow-ups.
All information will be stored in a secure way and will be deleted irretrievably once the request has been dealt with and within the applicable retention times. Connect73 is not storing any additional information nor distributing it to third parties.