Privacy Policy

Last updated: 5 August 2026

Connect73 respects your privacy and processes personal data in accordance with applicable privacy legislation, including the General Data Protection Regulation (GDPR). This Privacy Policy explains what information we process, why we process it, and what rights you have.

1. Who we are

Connect73 provides digital advertising, media and reporting services.

Address: Zuiderkade 14B, 1948 NG Beverwijk, the Netherlands
Email: marcel@connect73.com
Website: https://connect73.com/

2. Information we process

Depending on your relationship with us and the services used, we may process:

  • Contact details, such as name, company, email address and telephone number;
  • Information submitted through contact forms or direct communications;
  • Website and device information, such as IP address, browser type, cookie identifiers and interaction data;
  • Advertising account information, campaign settings, creatives, targeting settings and account identifiers;
  • Aggregated advertising performance data, including impressions, clicks, spend, reach, conversions, video metrics and professional demographic reporting;
  • Conversion and lead information where a client has enabled conversion tracking, Lead Gen Forms, pixels, tags or server-side integrations;
  • OAuth authorization information and technical identifiers required to connect advertising platforms to our reporting systems.

3. Advertising platforms and reporting integrations

For campaign management and reporting, Connect73 may process data obtained from platforms including LinkedIn, Google Ads, Display & Video 360, Campaign Manager 360, Google Analytics, Meta and other advertising or analytics providers.

For LinkedIn integrations, we use authorized LinkedIn APIs to retrieve advertising account data, campaign data, performance statistics, conversion reporting, aggregated professional demographics and, when separately authorized, Lead Gen Form data. We do not attempt to identify individual LinkedIn members from aggregated reporting data.

Reporting data may be stored in Google BigQuery and related Google Cloud services in order to combine, analyse and present campaign performance to authorized Connect73 users and clients.

4. Purposes and legal bases

We process information for the following purposes:

  • Providing, operating and improving our services;
  • Managing and measuring advertising campaigns;
  • Creating client dashboards, analyses and performance reports;
  • Responding to enquiries and maintaining business relationships;
  • Securing our systems and preventing misuse;
  • Complying with legal and contractual obligations.

Depending on the circumstances, processing is based on performance of a contract, legitimate interests, consent or compliance with a legal obligation. Where consent is the legal basis, you may withdraw it at any time.

5. Clients and data processing roles

When Connect73 processes advertising or lead data on behalf of a client, the client may be the data controller and Connect73 may act as a data processor. The applicable client agreement or data processing agreement then provides additional terms. Clients are responsible for ensuring that their tracking, advertising and lead-generation activities have an appropriate legal basis and provide required notices.

6. Sharing and service providers

We only share information where necessary for the purposes described above. Recipients may include our clients, authorized employees and contractors, advertising and analytics platforms, cloud hosting and reporting providers, security providers and professional advisers. We do not sell personal data.

7. International transfers

Some service providers may process data outside the European Economic Area. Where required, we use appropriate safeguards such as adequacy decisions, Standard Contractual Clauses or other lawful transfer mechanisms.

8. Retention

We retain personal data only for as long as necessary for the relevant service, reporting purpose, client agreement, security requirement or legal obligation. Retention periods may differ by data category and advertising platform. Data is deleted or anonymized when it is no longer required.

9. Security

We apply appropriate technical and organizational measures to protect information, including access controls, restricted client access, secure authentication and monitoring. No method of storage or transmission is completely risk-free.

10. Cookies and tracking technologies

Our website and campaign services may use cookies, pixels, tags and similar technologies for functionality, analytics, advertising measurement and conversion attribution. Where legally required, non-essential technologies are used only after consent. You can manage cookies through the consent tool on our website and through your browser settings.

11. Your rights

Subject to applicable law, you may request access to, correction of, deletion of or restriction of your personal data. You may also object to certain processing, request data portability and withdraw consent. You may lodge a complaint with the Dutch Data Protection Authority or another competent supervisory authority.

12. Authorization and deletion requests

You may revoke a platform authorization through the relevant platform settings. To request deletion of information held by Connect73, including information obtained through an authorized advertising integration, contact marcel@connect73.com. Please identify the relevant company, advertising account or integration so we can locate the data.

13. Changes to this policy

We may update this Privacy Policy when our services, integrations or legal obligations change. The latest version is published on this page with its revision date.

14. Contact

For privacy questions or requests, contact:
Connect73
Zuiderkade 14B, 1948 NG Beverwijk, the Netherlands
marcel@connect73.com